"Taking our cue from the wild west, we’ve set out to create a line of pet food that’s real, honest and true. That’s how our company operates. That’s how we deal with our retailers and distributors. That’s how we communicate.
Now compared to a fancy Fortune 500 Company in New York or Chicago, maybe our ‘Real. Honest. True.’ philosophy doesn’t seem like much. But we’re a small family-owned, family-run company, so we don’t much care what they think. We believe we are better positioned to provide new, innovative products that meet the needs of independent pet specialty retailers and consumers."